When it comes to managing your company’s food things, we have you covered. Whether you need regular meals or one-time office catering, our experts hand-pick every restaurant, and our platform does the planning.
Role: Product Manager
Technologies: Custom APIs, Vu.JS, Angular, Django Forms, Metabase, SQL, Redis, Redshift, Heroku, Github
Tools: InVision, Sketch, JIRA, Google Docs, Google Analytics, HotJar, Help Hero
Swap & Add Items in Customer Dashboard
Chewse is an office catering culture company that has been servicing clients for 8 years. The service has been on a subscription business model, so users previously were unable to edit their meals without calling or emailing Help Desk to make changes to their orders. The swap and add on feature was the first self-serve client-facing feature that enabled customers to modify their meals themselves.
Feature Goals
The company was not charging for adding on additional items, so was then losing money and the opportunity for up-sellsy by giving away free items
Improve operational efficiencies, reduce Help Desk tickets, and Account Manager calls by enabling clients to edit their own orders
Want to offer flexibility/ freedom of choice
Want opportunity to upgrade
Want to be able to charge for upgrades
The Process
Our team was comprised of a UX Designer, UI Designer, Head of Engineering, Data Scientist, 3 Back-End Engineers, and 3 Front-End Engineers. We worked in partnership with members from Marketing, Sales, Operations, Finance teams, Customer Experience, Help Desk, Meals and Restaurant Teams. Our process included:
Discovery Phase - data/requirements gathering, user research
UX Design - the designers worked in partnership with the developers to design wireframes with a great user experience while also creating a technically viable product
UI Design - the visual designer brought the wireframes to life with images and color that fit within Chewse brand guidelines
Development - the front-end and back-end team worked together to build out the functionality
Launch and Testing - we went through several quality assurance tests before and post-launch
Post-Launch Testing and Enhancements - we used HotJar and Google Analytics to test and improve how users were interacting with the application
The Result
After launch, testing, and improvements, the Swap and Add Feature is now being used daily by customers bringing in $10k of new monthly revenue.
